Thursday, May 15, 2008

Best ad of 2007:NIke jUst dO iT

The one thing that influences the whole nation’s psyche in India is ‘Cricket’ and this ad is a visual execution of that.

BMW, Audi and Subaru : War of TItAns





How about this for a friendly fight ? The phrase “Winning the beauty contest”

Wednesday, May 14, 2008

Sky wars




Kingfisher Vs Jet : Sky Wars


The war of sky is back again and poor Jet Airways is loser again. Last year Jet started a campaign saying “We’ve changed” and Kingfisher hijacked the whole campaign by placing a hoarding just above it claiming “We made them change“. With no place to hide, Jet was forced to withdraw the campaign and started a new one with message “Take Off To New York Daily“. Kingfisher again changed its hoarding which stated, “They’ve flown from here to New York.” I bet Jet would have fired it’s agency for the brilliance of other side.



A new year but the same result. Jet put up an outdoor campaign for JetLite stating, “Our smile lights up 502 flights to go over 50 cities every day” with pictures of their smiling staff. Deccan put up its hoarding next to this, which said, “We’d rather you smile :)”, with pictures of their smiling customers.

I hope Jet takes this sportingly and gets ready for the battle which will spice up the usually boring outdoor campaigns.

Tuesday, May 13, 2008

Virgin Mobile ad:Girl has no interest in boyz :)

Clip of a teenager girl telling her parents that she has no interest in boys / Parents fight on this & try to assure the girl that she should mix up with boys also / A boy calls on the girl's mobile for a programme to Goa which she refuses in front of her parents but the the parents ask her to accept it / The girl calls the boy & tells him that they have succeeded

Sunday, May 11, 2008

An iNdian Ad not Made for india

This is a couple of years old TV Commercial for Peugeot. This is one of those unique ads which is fully Indian but made for European market.I know that some of us may not take it in good taste, but its a matter of opinion. Personally, I enjoyed it.
This could easily have been used to sell Tata Indica to all the Ambassador taxi owners, a few years back !
I love the music in the end. If anyone knows that song, do let us know

Saturday, May 10, 2008

Vodafone Elevator Ad

Vodafone Astorology ad very interesting


The ad starts by showing an anxious guy inside an elevator waiting for something. People come and go, time keeps moving, but the guy doesn’t move out of the elevator. And finally he gets the reward as predicted by an sms: “You will meet your soul mate in the elevator today.”
This is an Indian tv commercial for Vodafone’s astrology alert service. A very nicely executed ad without a single word being spoken but quite effective in selling the service. A soothing song is being played in background with lyrics:
Blue skies and open airThere is a place for us awayTake me away, somewhere far awayBeyond the sunTake me away, somewhere far away
Nice to see an ad without involving kids and celebrities which seems to have become an easy formula.

Friday, May 9, 2008

Delhi Metro Citibank Credit Card

Pioneering initiative enables ‘tap and go’ entry into Metro stations using this Credit card
-- Reward points earned on card convertible to free Metro miles
-- Discounts on shopping, restaurants, movie tickets, beauty treatments and more
Citibank India and the Delhi Metro Rail Corporation (DMRC) today announced the launch of India’s first co-branded, ‘2-in-1’ transit credit card, the Delhi Metro Citibank Credit Card. The first of its kind in India, the card combines the benefits of a Metro Smart Card with the advantages of a Citibank Credit Card, and will be available to customers from Wednesday.
This new product is a pioneering initiative introduced by DMRC and Citibank India, to offer enhanced value and convenience to Delhi’s residents. In addition to the exciting features of a Citibank credit card and the existing Metro Smart card, the Delhi Metro Citibank Credit Card is also unique in several other ways. The reward points accumulated on this card can be redeemed for free Metro rides, at the Citibank point-of-sale terminals, presently installed at Rajeev Chowk, Kashmere Gate, Barakhamba, Pitampura, Rajouri Garden and Dwarka Mor Metro Stations and soon to spread across other stations as well. Additionally, it offers double reward points for Metro spending and will not require the mandatory security deposit of Rs 50.
It is India’s first credit card that doubles as a contact-less access card for the Delhi Metro stations, allowing customers “tap and go” entry into DMRC stations. In addition to convenience, the Delhi Metro Citibank Credit card will offer several benefits, including exclusive shopping deals and discounts in Delhi and the NCR, fuel surcharge waivers at Indian Oil outlets and other privileges associated with a Citibank Credit Card. The special “Delhi Delights” feature of this card offers unique deals from some of the biggest brands in Delhi, including Dominos, Fun Cinemas, Nirula’s, Bercos, India Today and VLCC.
Launching the Delhi Metro Citibank Credit Card, Mr. Surath Chatterjee, Regional Head of Card Products, Citi Asia Pacific said; “As a global leader in the credit cards business, Citi has come to be known for its innovative card and banking products, internationally and across the Asia Pacific region. Citi has successfully launched similar products in New York and Singapore, both of which have been extremely well received. We expect to launch similar products in more countries in the next few months. This is a great product for our customers and it really helps them in their...

Monday, May 5, 2008

Jaypee Hydropower AD

Switching on India / Little girl opens glass bowl of fire flies / Jingle : Tim tim tana.... / Electricity is generated from Hydroelectric plant spreading light everywhere / Clip of girl near dam, illuminated buildings, flyovers, roads, trains / Hum roshni ko khwabon ke par ..... / 5500 MW by 2016 / Girl near tree of lights Hydropower, thermalpower, transmission / Typog about proposed Public issue

Friday, May 2, 2008

Coke and Pepsi War:

Coke(owner of Thums UP) and Pepsi have always been on war with each other..and now this war is being fought through media...
Here is a collection of original ads and their spoof....
The following is video of Thums ad feautring Akshay Kumar


Next video is of Pepsi spoof which did not air on TV but was released anonymously by pepsi on net..its an extension to their youngistan campaign..

Chevrolet Ad:Completing 5 years in India

A cool ad with Awesome products and nice emotional instances of Everybody life.My personal favs are the Indian Flag and the bride with the sunroof!The Optra Sunroof and the Indian Bride - The Legend stands the test of Time!!!

Congo! Chevy for successfully completing 5 years in India and this commercial is a great way to make your presence felt.