The one thing that influences the whole nation’s psyche in India is ‘Cricket’ and this ad is a visual execution of that.
Thursday, May 15, 2008
Wednesday, May 14, 2008
Sky wars
Kingfisher Vs Jet : Sky Wars
The war of sky is back again and poor Jet Airways is loser again. Last year Jet started a campaign saying “We’ve changed” and Kingfisher hijacked the whole campaign by placing a hoarding just above it claiming “We made them change“. With no place to hide, Jet was forced to withdraw the campaign and started a new one with message “Take Off To New York Daily“. Kingfisher again changed its hoarding which stated, “They’ve flown from here to New York.” I bet Jet would have fired it’s agency for the brilliance of other side.
I hope Jet takes this sportingly and gets ready for the battle which will spice up the usually boring outdoor campaigns.
Tuesday, May 13, 2008
Virgin Mobile ad:Girl has no interest in boyz :)
Clip of a teenager girl telling her parents that she has no interest in boys / Parents fight on this & try to assure the girl that she should mix up with boys also / A boy calls on the girl's mobile for a programme to Goa which she refuses in front of her parents but the the parents ask her to accept it / The girl calls the boy & tells him that they have succeeded
Sunday, May 11, 2008
An iNdian Ad not Made for india
This could easily have been used to sell Tata Indica to all the Ambassador taxi owners, a few years back !
I love the music in the end. If anyone knows that song, do let us know
Saturday, May 10, 2008
Vodafone Elevator Ad
The ad starts by showing an anxious guy inside an elevator waiting for something. People come and go, time keeps moving, but the guy doesn’t move out of the elevator. And finally he gets the reward as predicted by an sms: “You will meet your soul mate in the elevator today.”
This is an Indian tv commercial for Vodafone’s astrology alert service. A very nicely executed ad without a single word being spoken but quite effective in selling the service. A soothing song is being played in background with lyrics:
Blue skies and open airThere is a place for us awayTake me away, somewhere far awayBeyond the sunTake me away, somewhere far away
Nice to see an ad without involving kids and celebrities which seems to have become an easy formula.
Friday, May 9, 2008
Delhi Metro Citibank Credit Card
-- Reward points earned on card convertible to free Metro miles
-- Discounts on shopping, restaurants, movie tickets, beauty treatments and more
Citibank India and the Delhi Metro Rail Corporation (DMRC) today announced the launch of India’s first co-branded, ‘2-in-1’ transit credit card, the Delhi Metro Citibank Credit Card. The first of its kind in India, the card combines the benefits of a Metro Smart Card with the advantages of a Citibank Credit Card, and will be available to customers from Wednesday.
This new product is a pioneering initiative introduced by DMRC and Citibank India, to offer enhanced value and convenience to Delhi’s residents. In addition to the exciting features of a Citibank credit card and the existing Metro Smart card, the Delhi Metro Citibank Credit Card is also unique in several other ways. The reward points accumulated on this card can be redeemed for free Metro rides, at the Citibank point-of-sale terminals, presently installed at Rajeev Chowk, Kashmere Gate, Barakhamba, Pitampura, Rajouri Garden and Dwarka Mor Metro Stations and soon to spread across other stations as well. Additionally, it offers double reward points for Metro spending and will not require the mandatory security deposit of Rs 50.
It is India’s first credit card that doubles as a contact-less access card for the Delhi Metro stations, allowing customers “tap and go” entry into DMRC stations. In addition to convenience, the Delhi Metro Citibank Credit card will offer several benefits, including exclusive shopping deals and discounts in Delhi and the NCR, fuel surcharge waivers at Indian Oil outlets and other privileges associated with a Citibank Credit Card. The special “Delhi Delights” feature of this card offers unique deals from some of the biggest brands in Delhi, including Dominos, Fun Cinemas, Nirula’s, Bercos, India Today and VLCC.
Launching the Delhi Metro Citibank Credit Card, Mr. Surath Chatterjee, Regional Head of Card Products, Citi Asia Pacific said; “As a global leader in the credit cards business, Citi has come to be known for its innovative card and banking products, internationally and across the Asia Pacific region. Citi has successfully launched similar products in New York and Singapore, both of which have been extremely well received. We expect to launch similar products in more countries in the next few months. This is a great product for our customers and it really helps them in their...
Monday, May 5, 2008
Jaypee Hydropower AD
Switching on India / Little girl opens glass bowl of fire flies / Jingle : Tim tim tana.... / Electricity is generated from Hydroelectric plant spreading light everywhere / Clip of girl near dam, illuminated buildings, flyovers, roads, trains / Hum roshni ko khwabon ke par ..... / 5500 MW by 2016 / Girl near tree of lights Hydropower, thermalpower, transmission / Typog about proposed Public issue
Friday, May 2, 2008
Coke and Pepsi War:
Here is a collection of original ads and their spoof....
The following is video of Thums ad feautring Akshay Kumar
Next video is of Pepsi spoof which did not air on TV but was released anonymously by pepsi on net..its an extension to their youngistan campaign..
Chevrolet Ad:Completing 5 years in India
A cool ad with Awesome products and nice emotional instances of Everybody life.My personal favs are the Indian Flag and the bride with the sunroof!The Optra Sunroof and the Indian Bride - The Legend stands the test of Time!!!
Congo! Chevy for successfully completing 5 years in India and this commercial is a great way to make your presence felt.

