Some brands have brilliant concept, some have brilliant execution. This one seems to have had one hell of an Idea in having both in place....its real amazing stuff....
Wednesday, July 2, 2008
Tuesday, June 17, 2008
TOI Lead INdia campaign get back laurels from Cannes
It's only fitting that the first piece of Indian work to ever win a Grand Prix in Cannes is for work that has been done on one of the biggest Indian brands, The Times Of India. Indian advertising opened its innings at the Cannes Lions 2008 at 10.30 on Monday morning, when the Direct Lions jury pronounced JWT’s Lead India campaign the Grand Prix winner.
As for my opinion this is the due recognition that the campaign deserved..
U can see the anthem video of the campaign here:-
As for my opinion this is the due recognition that the campaign deserved..
U can see the anthem video of the campaign here:-
Saturday, June 14, 2008
Big Bazaar's Gureilla Marketing
I’m sure you have seen at least one of the below ad campaigns by Big Bazaar.
[Image Left: "The Keep West-aSide. Make a smart choice !" Billboard on Hosur Road (Just Before Forum Mall), Bangalore]
Apparently its part of Big Bazaar’s (owned by Biyani’s Future Group) new Guerrilla Marketing Strategy according to agencyfaqs.com Surely one must have heard about the guerilla warfare strategies during one of those boring history sessions in school (generally its boring!!), wherein guerrilla force is divided into small groups that selectively attacks the target at its weak points. Wah lah, enter the future and in the world of cut throat competition, corporates use extension of the same strategy in marketing…hmmmm never imagined this while we were in our shorts !! Corporates like coke, pepsi, etc have been using the same for quite some time now and the latest entrant is our very own ‘Future Group’- Big Bazaar, Pantaloons, Future Bazaar, eZone are all part of this group and they are taking on the biggies like Shoppers Stop, Lifestyle, and Tata’s Westside.
In order to do the same, Future Group have come up with 3 catchy/cocky and cheeky ad campaign which surely does catch your eyes (whether one changes their loyalty or not, only time will tell) and surely one cant resist appreciating the same..
Keep West-aSide. Make a smart choice !
Shoppers! Stop. Make a smart choice !
Change Your Lifestyle. Make a smart choice ! (See Image at right)
Not surprisingly; according to the latest release in ET the campaign has made the competition very uncomfortable because they somehow feel “the ads make a subtle reference to them”. Heloooooo, subtle is a very weak word used here !!
With retail market in India especially in metros where standard of living and disposable income is at an all time high, competitors will vie for the market share and can stoop to any levels while marketing their products. Guerilla marketing is just one of the strategies and surely one can learn a lot from the ongoing battle, especially people interested in marketing/marketing techniques.
Things have already started to boil coz of this ad campaign and both Lifestyle, Shoppers Stop are analyzing the effect of the strategy used by Mr Biyani and Future Group. Lifestyle are even planning to take Future Group and their ad campaign to Advertising Standards Council of India (ASCI). I just feel, Future Group have done a very creative job and surely time will tell the effect of this strategy – by this I refer to both Future Group and their competitors.
Keep watching this space for more cuz I am sure this is just is just the beginning !!
For more on Guerilla marketing strategy : http://en.wikipedia.org/wiki/Guerrilla_marketing_warfare_strategies
[Image Left: "The Keep West-aSide. Make a smart choice !" Billboard on Hosur Road (Just Before Forum Mall), Bangalore]
Apparently its part of Big Bazaar’s (owned by Biyani’s Future Group) new Guerrilla Marketing Strategy according to agencyfaqs.com Surely one must have heard about the guerilla warfare strategies during one of those boring history sessions in school (generally its boring!!), wherein guerrilla force is divided into small groups that selectively attacks the target at its weak points. Wah lah, enter the future and in the world of cut throat competition, corporates use extension of the same strategy in marketing…hmmmm never imagined this while we were in our shorts !! Corporates like coke, pepsi, etc have been using the same for quite some time now and the latest entrant is our very own ‘Future Group’- Big Bazaar, Pantaloons, Future Bazaar, eZone are all part of this group and they are taking on the biggies like Shoppers Stop, Lifestyle, and Tata’s Westside.
In order to do the same, Future Group have come up with 3 catchy/cocky and cheeky ad campaign which surely does catch your eyes (whether one changes their loyalty or not, only time will tell) and surely one cant resist appreciating the same..
Keep West-aSide. Make a smart choice !
Shoppers! Stop. Make a smart choice !
Change Your Lifestyle. Make a smart choice ! (See Image at right)
Not surprisingly; according to the latest release in ET the campaign has made the competition very uncomfortable because they somehow feel “the ads make a subtle reference to them”. Heloooooo, subtle is a very weak word used here !!
With retail market in India especially in metros where standard of living and disposable income is at an all time high, competitors will vie for the market share and can stoop to any levels while marketing their products. Guerilla marketing is just one of the strategies and surely one can learn a lot from the ongoing battle, especially people interested in marketing/marketing techniques.
Things have already started to boil coz of this ad campaign and both Lifestyle, Shoppers Stop are analyzing the effect of the strategy used by Mr Biyani and Future Group. Lifestyle are even planning to take Future Group and their ad campaign to Advertising Standards Council of India (ASCI). I just feel, Future Group have done a very creative job and surely time will tell the effect of this strategy – by this I refer to both Future Group and their competitors.
Keep watching this space for more cuz I am sure this is just is just the beginning !!
For more on Guerilla marketing strategy : http://en.wikipedia.org/wiki/Guerrilla_marketing_warfare_strategies
Thursday, June 12, 2008
Cadbury Ad:They have stood test of time
This is one of the ads which will remain all time favourite of people...these ads captured a whole generation...
The ad touches ur heart...
Thursday, May 15, 2008
Best ad of 2007:NIke jUst dO iT
The one thing that influences the whole nation’s psyche in India is ‘Cricket’ and this ad is a visual execution of that.
Wednesday, May 14, 2008
Sky wars
Kingfisher Vs Jet : Sky Wars
The war of sky is back again and poor Jet Airways is loser again. Last year Jet started a campaign saying “We’ve changed” and Kingfisher hijacked the whole campaign by placing a hoarding just above it claiming “We made them change“. With no place to hide, Jet was forced to withdraw the campaign and started a new one with message “Take Off To New York Daily“. Kingfisher again changed its hoarding which stated, “They’ve flown from here to New York.” I bet Jet would have fired it’s agency for the brilliance of other side.
A new year but the same result. Jet put up an outdoor campaign for JetLite stating, “Our smile lights up 502 flights to go over 50 cities every day” with pictures of their smiling staff. Deccan put up its hoarding next to this, which said, “We’d rather you smile :)”, with pictures of their smiling customers.
I hope Jet takes this sportingly and gets ready for the battle which will spice up the usually boring outdoor campaigns.
I hope Jet takes this sportingly and gets ready for the battle which will spice up the usually boring outdoor campaigns.
Tuesday, May 13, 2008
Virgin Mobile ad:Girl has no interest in boyz :)
Clip of a teenager girl telling her parents that she has no interest in boys / Parents fight on this & try to assure the girl that she should mix up with boys also / A boy calls on the girl's mobile for a programme to Goa which she refuses in front of her parents but the the parents ask her to accept it / The girl calls the boy & tells him that they have succeeded
Sunday, May 11, 2008
An iNdian Ad not Made for india
This is a couple of years old TV Commercial for Peugeot. This is one of those unique ads which is fully Indian but made for European market.I know that some of us may not take it in good taste, but its a matter of opinion. Personally, I enjoyed it.
This could easily have been used to sell Tata Indica to all the Ambassador taxi owners, a few years back !
I love the music in the end. If anyone knows that song, do let us know
This could easily have been used to sell Tata Indica to all the Ambassador taxi owners, a few years back !
I love the music in the end. If anyone knows that song, do let us know
Saturday, May 10, 2008
Vodafone Elevator Ad
Vodafone Astorology ad very interesting
The ad starts by showing an anxious guy inside an elevator waiting for something. People come and go, time keeps moving, but the guy doesn’t move out of the elevator. And finally he gets the reward as predicted by an sms: “You will meet your soul mate in the elevator today.”
This is an Indian tv commercial for Vodafone’s astrology alert service. A very nicely executed ad without a single word being spoken but quite effective in selling the service. A soothing song is being played in background with lyrics:
Blue skies and open airThere is a place for us awayTake me away, somewhere far awayBeyond the sunTake me away, somewhere far away
Nice to see an ad without involving kids and celebrities which seems to have become an easy formula.
The ad starts by showing an anxious guy inside an elevator waiting for something. People come and go, time keeps moving, but the guy doesn’t move out of the elevator. And finally he gets the reward as predicted by an sms: “You will meet your soul mate in the elevator today.”
This is an Indian tv commercial for Vodafone’s astrology alert service. A very nicely executed ad without a single word being spoken but quite effective in selling the service. A soothing song is being played in background with lyrics:
Blue skies and open airThere is a place for us awayTake me away, somewhere far awayBeyond the sunTake me away, somewhere far away
Nice to see an ad without involving kids and celebrities which seems to have become an easy formula.
Friday, May 9, 2008
Delhi Metro Citibank Credit Card
Pioneering initiative enables ‘tap and go’ entry into Metro stations using this Credit card
-- Reward points earned on card convertible to free Metro miles
-- Discounts on shopping, restaurants, movie tickets, beauty treatments and more
Citibank India and the Delhi Metro Rail Corporation (DMRC) today announced the launch of India’s first co-branded, ‘2-in-1’ transit credit card, the Delhi Metro Citibank Credit Card. The first of its kind in India, the card combines the benefits of a Metro Smart Card with the advantages of a Citibank Credit Card, and will be available to customers from Wednesday.
This new product is a pioneering initiative introduced by DMRC and Citibank India, to offer enhanced value and convenience to Delhi’s residents. In addition to the exciting features of a Citibank credit card and the existing Metro Smart card, the Delhi Metro Citibank Credit Card is also unique in several other ways. The reward points accumulated on this card can be redeemed for free Metro rides, at the Citibank point-of-sale terminals, presently installed at Rajeev Chowk, Kashmere Gate, Barakhamba, Pitampura, Rajouri Garden and Dwarka Mor Metro Stations and soon to spread across other stations as well. Additionally, it offers double reward points for Metro spending and will not require the mandatory security deposit of Rs 50.
It is India’s first credit card that doubles as a contact-less access card for the Delhi Metro stations, allowing customers “tap and go” entry into DMRC stations. In addition to convenience, the Delhi Metro Citibank Credit card will offer several benefits, including exclusive shopping deals and discounts in Delhi and the NCR, fuel surcharge waivers at Indian Oil outlets and other privileges associated with a Citibank Credit Card. The special “Delhi Delights” feature of this card offers unique deals from some of the biggest brands in Delhi, including Dominos, Fun Cinemas, Nirula’s, Bercos, India Today and VLCC.
Launching the Delhi Metro Citibank Credit Card, Mr. Surath Chatterjee, Regional Head of Card Products, Citi Asia Pacific said; “As a global leader in the credit cards business, Citi has come to be known for its innovative card and banking products, internationally and across the Asia Pacific region. Citi has successfully launched similar products in New York and Singapore, both of which have been extremely well received. We expect to launch similar products in more countries in the next few months. This is a great product for our customers and it really helps them in their...
-- Reward points earned on card convertible to free Metro miles
-- Discounts on shopping, restaurants, movie tickets, beauty treatments and more
Citibank India and the Delhi Metro Rail Corporation (DMRC) today announced the launch of India’s first co-branded, ‘2-in-1’ transit credit card, the Delhi Metro Citibank Credit Card. The first of its kind in India, the card combines the benefits of a Metro Smart Card with the advantages of a Citibank Credit Card, and will be available to customers from Wednesday.
This new product is a pioneering initiative introduced by DMRC and Citibank India, to offer enhanced value and convenience to Delhi’s residents. In addition to the exciting features of a Citibank credit card and the existing Metro Smart card, the Delhi Metro Citibank Credit Card is also unique in several other ways. The reward points accumulated on this card can be redeemed for free Metro rides, at the Citibank point-of-sale terminals, presently installed at Rajeev Chowk, Kashmere Gate, Barakhamba, Pitampura, Rajouri Garden and Dwarka Mor Metro Stations and soon to spread across other stations as well. Additionally, it offers double reward points for Metro spending and will not require the mandatory security deposit of Rs 50.
It is India’s first credit card that doubles as a contact-less access card for the Delhi Metro stations, allowing customers “tap and go” entry into DMRC stations. In addition to convenience, the Delhi Metro Citibank Credit card will offer several benefits, including exclusive shopping deals and discounts in Delhi and the NCR, fuel surcharge waivers at Indian Oil outlets and other privileges associated with a Citibank Credit Card. The special “Delhi Delights” feature of this card offers unique deals from some of the biggest brands in Delhi, including Dominos, Fun Cinemas, Nirula’s, Bercos, India Today and VLCC.
Launching the Delhi Metro Citibank Credit Card, Mr. Surath Chatterjee, Regional Head of Card Products, Citi Asia Pacific said; “As a global leader in the credit cards business, Citi has come to be known for its innovative card and banking products, internationally and across the Asia Pacific region. Citi has successfully launched similar products in New York and Singapore, both of which have been extremely well received. We expect to launch similar products in more countries in the next few months. This is a great product for our customers and it really helps them in their...
Monday, May 5, 2008
Jaypee Hydropower AD
Switching on India / Little girl opens glass bowl of fire flies / Jingle : Tim tim tana.... / Electricity is generated from Hydroelectric plant spreading light everywhere / Clip of girl near dam, illuminated buildings, flyovers, roads, trains / Hum roshni ko khwabon ke par ..... / 5500 MW by 2016 / Girl near tree of lights Hydropower, thermalpower, transmission / Typog about proposed Public issue
Friday, May 2, 2008
Coke and Pepsi War:
Coke(owner of Thums UP) and Pepsi have always been on war with each other..and now this war is being fought through media...
Here is a collection of original ads and their spoof....
The following is video of Thums ad feautring Akshay Kumar
Here is a collection of original ads and their spoof....
The following is video of Thums ad feautring Akshay Kumar
Next video is of Pepsi spoof which did not air on TV but was released anonymously by pepsi on net..its an extension to their youngistan campaign..
Chevrolet Ad:Completing 5 years in India
A cool ad with Awesome products and nice emotional instances of Everybody life.My personal favs are the Indian Flag and the bride with the sunroof!The Optra Sunroof and the Indian Bride - The Legend stands the test of Time!!!
Congo! Chevy for successfully completing 5 years in India and this commercial is a great way to make your presence felt.
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